Welcome to the first installment of our "Behind the Brand" series, where we explore the rich histories and innovative craftsmanship of our esteemed design partners. Today, we delve into the story of Montbel, a brand that has been shaping the world of contract seating with unparalleled quality and creativity since 1959.
A Legacy of Excellence in the "Chair District"
Montbel's journey began in 1959, founded by Silvano Montina in the renowned "Chair District" of Manzano, Udine. From its inception, Montbel has adhered to principles that continue to define its operations: the use of high-quality materials, meticulous attention to product details, and a deep commitment to customer satisfaction. Over the years, Montbel has evolved, expanding its product range and growing its reputation both domestically and internationally.
The company's generational continuity has been a key factor in its success. In the 1990s, Montbel began offering its collections to a broader market, consolidating its brand reputation through innovative designs and a steadfast commitment to excellence. Today, Montbel produces around 70,000 pieces annually, including chairs, sofas, armchairs, and tables, each reflecting the brand’s dedication to functionality, design, comfort, and durability.
The Art of the Chair
At the heart of Montbel’s success is its expertise in creating chairs – a daily object used worldwide, yet never treated as banal. Montbel's creations are known for their functionality and comfort, designed to withstand rigorous use in both the contract and residential sectors. Each piece is subjected to severe tests to ensure it meets the highest standards of endurance, a testament to the brand’s commitment to quality.
Montbel’s chairs are not just functional; they are a blend of technique and aesthetics that enhance the spaces they occupy. Whether in hospitality venues or workplaces, Montbel’s designs contribute to creating beautiful, rational, and welcoming environments.
Award-Winning Designs: Tablet Armchair
Montbel's dedication to design excellence is exemplified by the Tablet small armchair, a piece that combines originality, research, and innovation. The Tablet armchair has garnered several prestigious awards, including the Best of Year Awards 2022 in the Contract Lounge Seating category, the HiP Award 2022 at NeoCon Chicago for best seating in the Hospitality category, and The Best Seating category during the product design competition BDNY 2022.
With its elegant color palette and lively personality, the Tablet armchair features a contemporary, wraparound design that combines aesthetics with comfort in a compact shape. It can be customized to client requirements, making it a versatile choice for private homes, the contract sector, and the hotel industry. Notably, Delta Airlines selected the Tablet small armchair to furnish its lounges, highlighting its appeal and functionality in diverse settings.
Iconic Projects and Prestigious Collaborations
Montbel's exceptional craftsmanship and design prowess are reflected in its impressive portfolio of projects. Some of the most notable include:
BVLGARI Hotels in Dubai, London, and Moscow
Acqua di Parma showrooms in Athens, London, Miami, and Milan
Harrod’s Aviation Lounge in London
Mandarin Oriental Hotel du Rhone in Switzerland
Gianfranco Ferrè Restaurant in Dubai
Each of these projects showcases Montbel's ability to blend luxury and functionality, creating environments that are both elegant and inviting. The brand's bespoke furniture solutions are tailored to meet the unique needs of each client, ensuring a perfect fit for any setting.
A Star-Studded Collaboration: Media Partner of Venice Film Festival
Montbel’s influence extends beyond the realm of furniture design into the world of arts and culture. Since 2012, Montbel has been a proud Media Partner of the prestigious Venice International Film Festival. The festival, now in its 80th edition, will be held from August 30 to September 9, 2024. This collaboration highlights Montbel’s commitment to excellence and cultural enrichment.
The Venice International Film Festival also provides Montbel with an opportunity to support the Chair for Charity initiative organized by Amici dei Bambini, an organization dedicated to helping minors from vulnerable families since 1986. Central to this collaboration is the new Sofia armchair, designed by Edi & Paolo Ciani and presented at the Milan Furniture Fair. This special piece is not only a symbol of design and comfort but also a catalyst for social change, with proceeds supporting charitable projects.
Innovation and Sustainability Rooted in Tradition
Every year, Montbel introduces new models, reflecting a continuous evolution rooted in its rich heritage. This balance between tradition and innovation is a hallmark of the brand, ensuring that its creations are always relevant and forward-looking.
Montbel’s commitment to sustainability is evident in its meticulous selection of raw materials and its environmentally conscious production processes. Wood is at the heart of Montbel's creations, chosen for its natural beauty and durability. The brand ensures that all wood used comes from controlled deforestation schemes, reflecting a deep respect for nature. Each stage of production adheres to the highest quality standards, minimizing environmental impact throughout the product's life cycle. This approach underscores Montbel's dedication to protecting the environment while crafting exquisite furniture.
Montbel’s success in the international contract market is a result of multiple factors: efficient production processes, refined design, and the extreme versatility of its collections. Each piece is handmade in Italy by expert craftsmen, using the finest raw materials, including premium timber and fabrics. This commitment to Italian craftsmanship and quality has allowed Montbel to export its products successfully worldwide.
Conclusion
Montbel’s legacy of excellence and commitment to quality craftsmanship has made it a standout name in the world of luxury furniture. From its origins in the “Chair District” of Manzano to its current status as a leader in the international contract market, Montbel continues to set the standard for functional, beautiful, and enduring furniture.
As Montbel moves forward, it remains dedicated to enhancing the spaces we live and work in, reflecting a timeless Italian soul that is recognized and appreciated worldwide.
Stay tuned for more insights into the world of high-end design as we continue our "Behind the Brand" series, exploring the stories and craftsmanship that define our prestigious partners.
Interested in working with one of our brands in your next project? Get in touch with info@designspace.ae and let's get started.
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